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Insights

Insights from the team.

Plain thinking on technology leadership, AI and the fractional model, from a team that has been building with AI since 2017.

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01 On LinkedIn

Straight talk on AI and technology leadership.

01 Article May 2026 Why the AI Summit worked, and what Gibraltar needs next Last month we ran the first AI Summit Gibraltar at the Sunborn. Eleven speakers, just over a half-day of talks, and a government breakfast hosted by Sir Joe Bossano the morning after. 02 Post AI isn’t the problem. We are. In most cases, the failure wasn’t because the tech didn’t work. It was because we didn’t set it up to succeed. AI doesn’t replace the need for leadership. It demands it. 03 Post Set the quality threshold first Boards need someone to define baseline expectations, appropriate trust levels, and realistic KPIs. If your quality threshold needs to be 100%, it’s likely not a generative AI use case at all.

02 About Insights

Artimus Insights is where our senior team writes about technology leadership, the fractional CTO model and AI in production. Newer pieces cover delivery risk, generative AI and Gibraltar’s place in the AI economy. The archive runs back to 2017, when we were already building machine learning systems for growing businesses, five years before ChatGPT.

03 Articles

Articles from Artimus.

Business 3 min read

Is Gibraltar a Nation of AI Makers or Takers?

Is Gibraltar building its own AI future or relying on others? Toby White on why a small, agile jurisdiction can choose to make AI, not only buy it in.

Toby White Founder and Managing Partner

Read the article
Business

Revolutionizing Professional Services: Generative AI and Operational Efficiency
Strategy

Balancing Impact and Risk for Effective Project Execution
Business

Artimus Welcomes Byron Jones as Director of Engineering

04 2017 to 2019

From the archive.

We have been writing about AI since 2017. These pieces are kept with their original dates as a record of the work, three to five years before ChatGPT.

2019

1 piece

  1. Case Study – The UK Fire Safety Scheme Business

2018

21 pieces

  1. Data Mining For Business Intelligence Business
  2. Regression Algorithms Used In Data Mining Business
  3. Top Machine Learning Applications Community
  4. What Philosophical And Ethical Questions Are Raised By Artificial Intelligence? Community
  5. Best Books On Artificial Intelligence And Machine Learning Community
  6. Best Artificial Intelligence Tools To Use Community
  7. KeyworX.org Software Case Study Case Studies
  8. What Are Recommendation Engines & How Do They Help Consumers? Business
  9. How can AI help the problems of wealth distribution Market
  10. What Is The Captcha Library & How Does It’s Existence Fuel The AI Revolution Market
  11. What Is Home Automation & Is It Secure? Market
  12. Mental Health Week – AI’s Developing Relationship with Mental Health Solutions Community
  13. It’s our Birthday! Business
  14. Artificial Intelligence and Smart Production in Factories Business
  15. How is Artificial Intelligence revolutionising the Medical Landscape? Business
  16. AI & Humans Are Collaborating To Redefine The Way We Work Business
  17. You interact with artificial intelligence on a daily basis and you don’t even know it! Business
  18. AI Wales’ First Meetup: A Success! Business
  19. 5 ways Artificial Intelligence can aid in the conservation and protection of our environment Business
  20. ARTIMUS Sponsors Wales’ first Artificial Intelligence Group Business
  21. This week we spoke to Lloyd Skinner, CEO of Greyfly, to hear how his AI risk assessment tool was getting on! Business

2017

5 pieces

  1. How Artificial Intelligence Can Create & Process Data To Gain A Competitive Advantage Business
  2. Codez Academy’s participants complete their Get Into Digital Campaign during their placement week at ARTIMUS – Week Overview Business
  3. ARTIMUS Takes On Advisory Role In IZY Capital’s Involvement in Accelerated Growth Programme Business
  4. ARTIMUS Is pleased to announce the appointment of their new Marketing Executive Business
  5. ARTIMUS announces long term partnership with Greyfly Business