About Artimus
From AI studio to fractional CTO office.
Founded in Cardiff in June 2017. In Gibraltar since 2021. Senior people, no exceptions.
01 Who we are
Our story, in plain words.
Artimus Consulting is a fractional CTO office and specialist engineering bench for growing businesses in the UK and Gibraltar. We started in Cardiff in June 2017 as an AI and software studio, moved to Gibraltar in 2021, and now give clients senior technology leadership they scale up or down. Only pay for what you need, when you need it.
Toby White founded Artimus to build machine learning tools for growing businesses: recommendation engines, computer vision and data science. In 2018 we co-founded AI Wales, a community for people building with AI that now has more than 2,300 members.
After the move to Gibraltar the model changed. From 2022 Artimus became a fractional CTO office, later backed by a bench of senior specialists. The hands-on years still matter: we have built real products and run real teams, so our advice comes from delivery, not theory.
Today we work with businesses in the UK and Gibraltar that need senior technology leadership but not a full technology department.
- 01
June 2017 · Cardiff
An AI and software studio
Building machine learning tools for growing businesses.
- 02
Today · Gibraltar
A fractional CTO office
One senior lead, one contract, and a specialist engineering bench that flexes month to month.
What has not changed
Understand the problem first, then bring the right expertise to solve it.
02 What we believe
Strategy and execution. From the same team.
We advise and we build. Our leads work at board level on strategy and roadmaps, and our bench designs, builds and ships the systems, with the same lead accountable from the plan to the working system.
- 01
Problem solvers first. Technologists second.
We start with the business problem, the people and the numbers. Technology is chosen to fit the problem, never the other way round.
- 02
The model is rarely the problem. Ownership is.
When AI and software projects stall, the technology is seldom to blame. Usually nobody owned the outcome. One senior lead, accountable to you, fixes that.
- 03
Senior people, no exceptions.
Everyone who works on your business is a senior practitioner with real delivery experience, and is named in your statement of work.
- 04
Only pay for what you need, when you need it.
Growing businesses need senior technology leadership, but not always five days a week. Dial capacity up for a build or a crisis, and back down when things are steady.
“No single person can be an expert in strategy, architecture, infrastructure, AI, security, and delivery all at once. Our model means you do not have to pretend they can. One lead who knows your business, a bench of senior specialists behind them. …”
Toby White Founder and Managing Partner 03 Our history
Building with AI since 2017.
We were taking AI from idea to working system five years before ChatGPT launched in November 2022. This is the dated record, from a studio in Cardiff to a fractional CTO office in Gibraltar.
- June 2017
Founded in Cardiff
Artimus starts as an AI and software studio. First AI partnership: a risk-assessment tool with Greyfly.
- January 2018
Co-founded AI Wales
A community for people building with AI in Wales. Today it has more than 2,300 members.
- 2018
Machine learning for growing businesses
Recommendation engines, computer vision and data science for SMEs.
- September 2019
Peer-reviewed neural network research
Toby’s chapter on real-time neural networks for autonomous vehicles is published by IntechOpen.
- April 2021
Moved to Gibraltar
The core team relocates to Gibraltar. The fractional CTO office follows from 2022.
- November 2022
ChatGPT launches
By now we had been building with AI for more than five years.
- 2024
Centre for GenAIOps
Toby becomes an ambassador for safe, efficient generative AI in production.
- April 2026
AI Summit Gibraltar
AI Summit Gibraltar, brought to you by Artimus Consulting, sells out in its first year.
- June 2027
Ten years of shipping AI
Coming soon.
04 Who we work with
Growing businesses that need senior judgement, not headcount.
We work best with businesses that are too big to wing it and too lean for a full technology department. They need senior thinking on strategy, architecture, AI and delivery, for part of the month, every month.
Clients include
- M&S
- Structural Surveys UK
- Acquarius
- Medi2data
- eyeDP
- Chronext
Sectors we know well
- Fintech
- Healthtech
- RegTech and insurance
- Property
- Retail
- Professional services
Structural Surveys UK
Fractional CTO support since October 2022, developing the firm’s property survey software with its structural engineers.
Acquarius
Two bespoke agents built in Copilot Studio, with Toby guiding the team step by step through Microsoft’s AI ecosystem.
What clients say
“Working with Artimus has opened our eyes to what we can do with the technology and data that already exists in our business. We have identified lots of areas where we can drive efficiencies, and we are already implementing a new food buying process which we believe will increase turnover and reduce our markdown costs.”
“Structural Surveys UK have been supported by Artimus for approximately 3 years during which time they have been instrumental in developing industry leading property survey software working collaboratively with our structural engineers to transform our business operations.”
“Toby supported us through the build of two bespoke Agents, guiding us step-by-step as we developed a deeper understanding of Copilot, Copilot Studio, and the wider capabilities of Microsoft’s AI ecosystem. His ability to translate complex technology into practical, usable solutions has been invaluable.”
“Artimus’s expertise, particularly embodied by Toby and Byron, played a pivotal role in empowering Medi2Data to overcome challenges, make informed decisions, and enhance its technology stack’s scalability and efficiency.”
“Their team not only redesigned our infrastructure for better scalability and reliability but also integrated state-of-the-art DevOps tools that enhanced our deployment speeds and operational efficiency. … Choosing Artimus Consulting was one of the best decisions we’ve made.”
05 Artimus at a glance
The facts, in one place.
For procurement teams, due diligence and anyone who wants the essentials without reading the whole page.
- Founded
- June 2017, Cardiff
- Based
- Gibraltar since 2021
- What we do
- Fractional CTO, AI advisory, programme rescue and engineering bench
- Who we serve
- Growing businesses in the UK and Gibraltar
- Team experience
- 100+ years of combined senior technology experience
- Building with AI
- Since 2017, five years before ChatGPT (November 2022)
- Community
- Co-founded AI Wales in 2018. AI Summit Gibraltar, brought to you by Artimus Consulting
- Address
- Suite 4.3.02, Eurotowers, Gibraltar GX11 1AA
- Legal
- Artimus Consulting is the trading name of Artimus Ventures Limited, Gibraltar company 121310
